Agentic Technology: The Impact of Activity Trackers on User Behavior

Duus, R; Cooray, M; Page, N; (2017) Agentic Technology: The Impact of Activity Trackers on User Behavior. In: Stieler, M, (ed.) Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. (pp. pp. 315-322). Springer: Cham. (In press).

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