Consumer Sophistication, Word-of-mouth and "False" Promotions

Deng, Y; Staelin, R; Wang, W; Boulding, W; (2018) Consumer Sophistication, Word-of-mouth and "False" Promotions. Journal of Economic Behavior & Organization , 152 pp. 98-123. 10.1016/j.jebo.2018.05.011 .

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