Learning multi-touch conversion attribution with dual-attention mechanisms for online advertising

Yu, Y; Wang, J; (2018) Learning multi-touch conversion attribution with dual-attention mechanisms for online advertising. In: (Proceedings) Proceedings of the 27th ACM International Conference on Information and Knowledge Management (CIKM '18). (pp. pp. 1433-1442). ACM: Torino, Italy. Green open access

http://bit.ly/2AV5Vje