Speak to the Leg: A Post-Paralympic Analysis and Retheorization of Consumer-object Relations

Duus, R; Davies, A; Saren, M; (2014) Speak to the Leg: A Post-Paralympic Analysis and Retheorization of Consumer-object Relations. In: Bradshaw, A and Rappel, A, (eds.) Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference, 2014. (pp. pp. 480-484). Macromarketing Society Green open access

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