Trust at First Sight? A Test of Users' Ability to Identify Trustworthy E-Commerce Sites

Riegelsberger, J; Sasse, MA; McCarthy, JD; (2003) Trust at First Sight? A Test of Users' Ability to Identify Trustworthy E-Commerce Sites. In: Proceedings of HCI 2003: People and Computers XVII — Designing for Society 2004. (pp. 243 - 259). Springer: UK: London. Green open access

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