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Παρασκευή 12 Ιανουαρίου 2018

Modeling customer bounded rationality in operations management: A review and research opportunities

Ren, H; Huang, T; (2017) Modeling customer bounded rationality in operations management: A review and research opportunities. Computers and Operations Research , 91 pp. 48-58. 10.1016/j.cor.2017.11.002 .

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