Reply to Sharp et al.: Psychological targeting produces robust effects [Social Sciences]

Sharp et al. (1) suggest that our original findings refute rather than support the effectiveness of psychological targeting (2, 3). We respectfully disagree for the following reasons. Sharp et al. (1) state that "If psychological targeting worked reliably, it should have been 100% effective in all five experiments" and that...

https://ift.tt/2PsL2Sf